Re-Designing a Commerce Site
Client
Dockers
Agency
eBay Enterprise
Docker’s invites you to not only get dressed. But to get ready.
Challenge:
Balance brand, content and commerce messaging with each seasonal refresh while increasing conversion overall.
Solution:
Implement strategic design improvements, like a modular home page design and collection-level lookbook templates, as well as tactical adjustments to desktop and mobile product and shopping cart pages.
Results:
+10% for most webstore KPIs
+10% for add to cart
+6% visits for tablet and mobile
+9% product view conversion
+22% mobile revenue
+11% tablet revenue
